April 7, 2026
RA Jainee
Sundaram Consumption Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 91.32 |
| NAV Bonus (Rs.) | — |
| NAV IDCW (Rs.) | 26.14 |
| Min. Investment (Rs.) | 100 |
| Min. SIP Investment (Rs.) | 100 |
| Min. No of Cheques | 6 |
| Benchmark | NIFTY India Consumption TRI |
| AUM Rs. | 1,458 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.23% |
| 1 Year Return (%) | -6.94 |
| 3 Year Return (%) | 12.81 |
| 5 Year Return (%) | 11.71 |
| 10 Year Return (%) | 13.17 |
| Return Since Launch | 13.30% |
⚖️ Sahifund Review – Sundaram Consumption Fund ✔
✓ PLUS:
• Strong long-term track record with ~13%+ returns since launch and over 10 years
• Consistent performer across cycles in the consumption theme, reflecting structural demand story
• Well-diversified within consumer space, covering staples, discretionary and retail plays
• Suitable for SIP investors looking to ride India’s long-term consumption growth
• Backed by established fund house Sundaram Mutual Fund with seasoned fund management team
• Portfolio tilted towards established leaders, providing relative stability in volatile markets
• Category relevance remains high given India’s rising income and consumption trends
⚖️ MINUS:
• Recent underperformance vs benchmark and peers (negative 1-year return, weak ranking)
• High expense ratio (1.23%) compared to several better-performing peers
• Large-cap heavy allocation (~75%) limits upside in strong bull phases
• Concentrated portfolio (Top 10 ~60%) increases stock-specific risk
• Weak short-term momentum (YTD / 3–6 month decline) reflecting sector slowdown
• High turnover (~19%) compared to some peers, indicating active churn
• Thematic limitation – overdependence on consumption cycle
Sahifund View (Decisive Line):
A proven long-term consumption play—but current underperformance makes fresh lump sum entry less attractive; prefer staggered SIP approach.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors?
Consumption funds are suitable for investors:
1. Seeking exposure in shares of consumer facing companies for high returns
2. Aiming for long term wealth creation
3. With a 5+ year investment horizon
4. Who are at ease with the market’s ups and downs
Note:
• Invest only through SIP
Fund’s Investment Strategy:
The scheme seeks to generate long term capital appreciation by investing in a portfolio of companies that are likely to benefit directly from consumption led demand in India.
Fund Manager:
1) Anuj Bansal
Education: MBA (PGDM) from IIM Lucknow, B.Tech in Electrical and Electronics Engineering, M.Tech in Microelectronics.
Experience: Prior to joining the Sundaram MF, he was associated with JP Morgan Asset Management, Ambit Capital, Landmark Group and Hillhouse Capital.
2) Rohit Seksaria
Education: Mr. Seksaria is CS, CA & has done MBA from IIM Ahmedabad
Experience: Prior to joining Sundaram Mutual Fund he has worked with Progress Capital/Asia Capital & Advisor Pte Ltd., Matchpoint Investment Management and Progress Capital Pte Ltd.
Investment Details
| Min. Investment (Rs) | 100 |
| Min. Addl Investment (Rs) | 100 |
| Min. SIP Investment (Rs) | 100 |
| Min. Withdrawal (Rs) | 100 |
| Min. No of Cheques | 6 |
| Min. Balance (Rs) | 1 |
| Lock-in Period | NA |
| Exit Load | 0.5% for redemption within 30 days |
Basic Details of Sundaram Consumption Fund
| Fund House | Sundaram Mutual Fund |
| Launch Date | 01-Jan-13 |
| Return Since Launch | 13.30% |
| Benchmark | NIFTY India Consumption TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets | 1,458 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.23% |
| (As on 31-Mar-2026) | |
| Risk Grade | Above Average |
| Return Grade | Below Average |
| Turnover | 19.00% |
Sundaram Consumption Fund Returns
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| Sundaram Consumption Dir | -15.29 | 0.12 | -7.50 | -15.18 | -15.47 | -6.94 | 12.81 | 11.71 | 11.17 | 13.17 |
| BSE 500 TRI | -12.19 | 0.08 | -8.27 | -13.01 | -8.54 | -0.79 | 13.62 | 11.89 | 12.78 | 13.79 |
| Equity: Thematic-Consumption | -14.12 | -0.16 | -7.41 | -14.23 | -13.91 | -5.27 | 13.21 | 13.04 | 13.55 | 14.70 |
| Rank within category | 24 | 4 | 19 | 22 | 18 | 17 | 6 | 9 | 9 | 7 |
| Number of funds in category | 27 | 30 | 30 | 28 | 23 | 23 | 10 | 10 | 10 | 8 |
Peer Comparison of Sundaram Consumption Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| Sundaram Consumption Dir | 2 star | -6.94 | 12.81 | 11.71 | 1.23 | 1,458 | 13.30 | 0.50 (30) | 13Y 3M | 19.00 |
| Mirae Asset Great Consumer Dir | 4 star | -2.51 | 14.20 | 14.26 | 0.44 | 4,473 | 16.12 | 1.00 (365) | 13Y 3M | 48.00 |
| ICICI Pru Bharat Consumption Dir | 5 star | -2.41 | 13.41 | 13.93 | 1.14 | 3,093 | 13.33 | 1.00 (90) | 6Y 11M | 68.00 |
| Nippon India Consumption Dir | 4 star | -7.04 | 12.74 | 14.86 | 0.69 | 2,512 | 12.59 | 1.00 (30) | 13Y 3M | 41.00 |
| Tata India Consumer Dir | 4 star | -3.12 | 15.65 | 13.9 | 0.8 | 2,491 | 15.87 | 0.25 (30) | 10Y 3M | 56.91 |
Sundaram Consumption Fund Portfolio
| No. of Stocks | 31 |
| Top 10 Stocks | 60.25% |
| Top 5 Stocks | 39.19% |
| Top 3 Sectors | 86.30% |
| Portfolio P/B Ratio | 6.28 |
| Portfolio P/E Ratio | 33.95 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 1,56,188 | 1,48,158 |
| Giant (%) | — | — |
| Large (%) | 74.84 | 64.53 |
| Mid (%) | 8.93 | 18.79 |
| Small (%) | 16.23 | 20.57 |
| Tiny (%) | — | — |
Apply Online: https://invest.sundarammutual.com/smfnewinvestor/onboarding/login OR
https://www.sundarammutual.com/Fund/AllSchemes
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
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