April 1, 2026
RA Jainee
ICICI Prudential FMCG Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 432.27 |
| NAV Bonus (Rs.) | — |
| NAV IDCW (Rs.) | 141.92 |
| Min. Investment (Rs.) | 5,000 |
| Min. SIP Investment (Rs.) | 100 |
| Min. No of Cheques | 6 |
| Benchmark | NIFTY FMCG TRI |
| AUM Rs. | 1,765 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.35% |
| 1 Year Return (%) | -13.46 |
| 3 Year Return (%) | 0.71 |
| 5 Year Return (%) | 7.83 |
| 10 Year Return (%) | 10.63 |
| Return Since Launch | 11.10% |
⚖️ Sahifund Review – ICICI Prudential FMCG Fund ✔
PLUS: Stability, defensive sector exposure, long fund history
✓ ICICI Prudential FMCG Fund brings exposure to one of the market’s most defensive and consumption-linked sectors, which can help cushion portfolios during uncertain phases.
✓ The fund has a long operating history since 2013, which at least gives investors a full-cycle perspective unlike newer thematic launches.
✓ The portfolio is focused on established consumer names and remains largely large-cap oriented, which adds relative business stability within the theme.
✓ For investors specifically seeking a sectoral SIP in FMCG/consumption, this fund remains category-relevant and comes from a credible AMC like ICICI Prudential Mutual Fund.
✓ Turnover at 35% is not excessive for an active thematic strategy, which suggests portfolio churn is still relatively controlled.
MINUS: Weak returns, expensive portfolio, heavy concentration
⚖️ The biggest problem is performance — -13.46% in 1 year, just 0.71% in 3 years and 7.83% in 5 years is simply not attractive enough for the risk taken.
⚖️ The fund has significantly underperformed broader equity benchmarks, which weakens its case even as a tactical sector bet.
⚖️ Expense ratio at 1.35% is on the higher side, especially when recent returns and alpha generation have been underwhelming.
⚖️ Portfolio concentration is very high, with Top 10 stocks at 81.78% and Top 3 sectors at 95.31%, while valuations also remain rich with P/E 26.14 and P/B 7.92, increasing downside risk if the FMCG trade stays out of favour.
Sahifund View (Decisive Line):
ICICI Prudential FMCG Fund offers defensive theme exposure, but weak recent returns and high concentration make it more of a niche tactical holding than a compelling long-term buy today.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors?
Such thematic funds are avoidable for most investors because:
• They have a narrow investment focus
• Instead, diversified equity funds which invest across sectors/themes are better
If you still choose to invest:
1. Invest only through SIP
2. Have a 7+ year investment horizon
3. Be prepared to withstand interim sharp declines in investment value
Fund’s Investment Strategy:
The scheme seeks to generate long-term capital appreciation through investments predominantly in equity and related securities of FMCG companies. Around 90 per cent of the corpus would be invested in the equities of FMCG companies, with the balance 10 per cent invested in the debt and money market instruments.
Fund Manager:
1) Nitya Mishra
Education: Ms. Mishra has done B.Tech, MBA (Finance) and CFA
Experience: Prior to joining ICIC Prudential Mutual Fund, she has worked with SBI Capital Markets and CRISIL Ltd.
Investment Details
| Min. Investment (Rs) | 5,000 |
| Min. Addl Investment (Rs) | 1,000 |
| Min. SIP Investment (Rs) | 100 |
| Min. Withdrawal (Rs) | 1 |
| Min. No of Cheques | 6 |
| Min. Balance (Rs) | — |
| Lock-in Period | NA |
| Exit Load | 1% for redemption within 15 days |
Basic Details of ICICI Prudential FMCG Fund
| Fund House | ICICI Prudential Mutual Fund |
| Launch Date | 01-Jan-13 |
| Return Since Launch | 11.10% |
| Benchmark | NIFTY FMCG TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets (Rs) | 1,765 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.35% |
| (As on 28-Feb-2026) | |
| Risk Grade | — |
| Return Grade | — |
| Turnover | 35.00% |
ICICI Prudential FMCG Fund Returns
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| ICICI Pru FMCG Dir | -17.10 | -1.78 | -11.24 | -17.10 | -17.15 | -13.46 | 0.71 | 7.83 | 8.07 | 10.63 |
| BSE 500 TRI | -13.94 | -2.28 | -11.37 | -13.94 | -9.62 | -3.11 | 12.89 | 11.75 | 12.55 | 13.56 |
Peer Comparison of ICICI Prudential FMCG Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| ICICI Pru FMCG Dir | Unrated | -13.46 | 0.71 | 7.83 | 1.35 | 1,765 | 11.10 | 1.00 (15) | 13Y 2M | 35.00 |
| ICICI Pru India Opportunities Dir | Unrated | 1.67 | 20.78 | 21.98 | 0.65 | 35,666 | 19.69 | 1.00 (365) | 7Y 2M | 65.00 |
| Franklin India Opportunities Dir | Unrated | -0.51 | 24.09 | 18.73 | 0.56 | 8,428 | 16.32 | 1.00 (365) | 13Y 2M | 58.28 |
| HDFC Defence Dir | Unrated | 11.49 | — | — | 0.82 | 8,097 | 33.17 | 1.00 (365) | 2Y 9M | 17.21 |
| Sundaram Services Dir | Unrated | -1.45 | 14.76 | 15.77 | 0.68 | 4,614 | 17.20 | 1.00 (365) | 7Y 6M | 31.40 |
ICICI Prudential FMCG Fund Portfolio
| No. of Stocks | 26 |
| Top 10 Stocks | 81.78% |
| Top 5 Stocks | 64.79% |
| Top 3 Sectors | 95.31% |
| Portfolio P/B Ratio | 7.92 |
| Portfolio P/E Ratio | 26.14 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 1,62,382 | 1,39,237 |
| Giant (%) | — | — |
| Large (%) | 70.84 | 53.25 |
| Mid (%) | 18.12 | 29.30 |
| Small (%) | 11.03 | 20.06 |
| Tiny (%) | — | — |
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
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