April 30, 2026
RA Jainee
HDFC Consumption Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 13.71 |
| NAV Bonus (Rs.) | — |
| NAV IDCW (Rs.) | 13.71 |
| Min. Investment (Rs.) | 100 |
| Min. SIP Investment (Rs.) | 100 |
| Min. No of Cheques | 6 |
| Benchmark | NIFTY India Consumption TRI |
| AUM Rs. | 877 Cr |
| (As on 31-Mar-2026) | |
| Expense | 1.11% |
| 1 Year Return (%) | -2.62 |
| 3 Year Return (%) | — |
| 5 Year Return (%) | — |
| 10 Year Return (%) | — |
| Return Since Launch | 11.99% |
⚖️ Sahifund Review – HDFC Consumption Fund ✔
PLUS:
• Backed by strong pedigree of HDFC Mutual Fund
• Plays on long-term India consumption growth story
• Diversified exposure across 48 stocks within consumption theme
• Balanced mix of large, mid and small cap consumption companies
• Suitable for SIP investing in cyclical consumption themes
• Experienced fund manager with strong sector understanding
• Potential to outperform during consumption upcycle phases
• Category relevance remains high for thematic allocation
MINUS:
• Weak recent performance with -2.62% 1-year return
• High valuation portfolio (P/E ~43) increases downside risk
• Very high sector concentration (~85%) limits diversification
• Short track record (launched 2023) – not cycle-tested
• Underperformance vs established peers like Tata & ICICI Consumption funds
• Thematic risk – may underperform in non-consumption led markets
• Moderate expense ratio (1.11%) compared to peers
• Returns heavily dependent on consumption demand cycles
Sahifund View (Decisive Line):
A pure consumption theme play with long-term potential, but weak recent performance and high concentration make it suitable only for small SIP allocation—not core portfolio investing.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors?
Consumption funds are suitable for investors:
1. Seeking exposure in shares of consumer facing companies for high returns
2. Aiming for long term wealth creation
3. With a 5+ year investment horizon
4. Who are at ease with the market’s ups and downs
Note:
• Invest only through SIP
Fund’s Investment Strategy:
The scheme seeks to generate long term capital appreciation by investing in equity / equity related securities of companies with a focus on consumption and consumption related sector or allied sectors.
Fund Manager:
1) Amit Sinha
Education: Mr. Sinha has done B.Tech (IIT Roorkee) and PGDBM (XLRI, Jamshedpur)
Experience: Prior to joining HDFC Mutual Fund, he has worked Macquarie Capital Securities (India) Pvt. Ltd.
Investment Details
| Min. Investment (Rs) | 100 |
| Min. Addl Investment (Rs) | 100 |
| Min. SIP Investment (Rs) | 100 |
| Min. Withdrawal (Rs) | — |
| Min. No of Cheques | 6 |
| Min. Balance (Rs) | — |
| Lock-in Period | NA |
| Exit Load | 1% for redemption within 30 days |
Basic Details of HDFC Consumption Fund
| Fund House | HDFC Mutual Fund |
| Launch Date | 12-Jul-23 |
| Return Since Launch | 11.99% |
| Benchmark | NIFTY India Consumption TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets | 877 Cr |
| (As on 31-Mar-2026) | |
| Expense | 1.11% |
| (As on 31-Mar-2026) | |
| Risk Grade | — |
| Return Grade | — |
| Turnover | 34.09% |
HDFC Consumption Fund Returns
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| HDFC Consumption Dir | -6.10 | -0.83 | 8.43 | -1.64 | -8.86 | -2.62 | — | — | — | — |
| BSE 500 TRI | -5.46 | -1.05 | 7.12 | -0.60 | -4.62 | 2.46 | — | — | — | — |
| Equity: Thematic-Consumption | -6.73 | -0.77 | 8.32 | 0.17 | -8.90 | -2.11 | — | — | — | — |
| Rank within category | 8 | 20 | 15 | 23 | 12 | 15 | — | — | — | — |
| Number of funds in category | 28 | 31 | 31 | 29 | 24 | 24 | 11 | 11 | 11 | 8 |
Peer Comparison of HDFC Consumption Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| HDFC Consumption Dir | Unrated | -2.62 | — | — | 1.11 | 877 | 11.99 | 1.00 (30) | 2Y 9M | 34.09 |
| Mirae Asset Great Consumer Dir | 4 star | -0.07 | 16.01 | 16.51 | 0.44 | 4,018 | 16.70 | 1.00 (365) | 13Y 3M | 45.00 |
| ICICI Pru Bharat Consumption Dir | 5 star | 0.04 | 15.77 | 16.79 | 1.14 | 2,769 | 14.50 | 1.00 (90) | 7Y | 69.00 |
| Tata India Consumer Dir | 4 star | 2.56 | 18.94 | 16.98 | 0.80 | 2,261 | 16.99 | 0.25 (30) | 10Y 3M | 59.49 |
| Nippon India Consumption Dir | 4 star | -5.26 | 15.07 | 17.38 | 0.69 | 2,186 | 13.26 | 1.00 (30) | 13Y 3M | 41.00 |
HDFC Consumption Fund Portfolio
| No. of Stocks | 48 |
| Top 10 Stocks | 54.88% |
| Top 5 Stocks | 35.34% |
| Top 3 Sectors | 85.16% |
| Portfolio P/B Ratio | 7.22 |
| Portfolio P/E Ratio | 43.32 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 1,04,278 | 1,34,259 |
| Giant (%) | — | — |
| Large (%) | 62.73 | 64.28 |
| Mid (%) | 16.85 | 18.90 |
| Small (%) | 20.42 | 21.46 |
| Tiny (%) | — | — |
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
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