March 28, 2026
RA Jainee
Axis Consumption Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 9.27 |
| NAV Bonus (Rs.) | — |
| NAV IDCW (Rs.) | 9.27 |
| Min. Investment (Rs.) | 100 |
| Min. SIP Investment (Rs.) | 500 |
| Min. No of Cheques | 6 |
| Benchmark | NIFTY India Consumption TRI |
| AUM Rs. | 3,092 Cr |
| (As on 28-Feb-2026) | |
| Expense | 0.62% |
| 1 Year Return (%) | 1.53 |
| 3 Year Return (%) | — |
| 5 Year Return (%) | — |
| 10 Year Return (%) | — |
| Return Since Launch | -9.30% |
⚖️ Sahifund Review – Axis Consumption Fund ✔
PLUS: Stability, track record, cost efficiency
Axis Consumption Fund offers a focused play on India’s long-term consumption story, which remains one of the most relevant structural themes for wealth creation. The fund has built a reasonably diversified portfolio of 66 stocks, reducing single-stock dependency within a thematic space. Its expense ratio of 0.62% is competitive for an actively managed sector/thematic fund, which supports long-term compounding. The portfolio is tilted toward established consumer-facing large-cap businesses, which may provide relative balance during volatile market phases. Backed by the credibility of Axis Mutual Fund, the scheme may appeal to investors seeking theme-based SIP exposure rather than broad-market investing. For investors wanting to participate in India consumption growth through a curated basket, the category remains structurally attractive over long periods.
MINUS: Large AUM, large-cap bias, momentum lag
This fund is still very new (just 1.5 years old), so it lacks a meaningful long-term track record across market cycles. Performance has been underwhelming so far, with just 1.53% 1-year return and negative return since launch, clearly lagging benchmark and top peers. The portfolio has a strong large-cap bias (nearly 83%), which may limit upside in a thematic category where agile midcap exposure can drive alpha. Its recent momentum is weak, with pressure visible across 1-month, 3-month and 6-month returns. Valuation also appears on the expensive side with portfolio P/E above 42 and P/B around 7.7, which can restrict near-term return comfort. Since this is a thematic fund, it also carries higher concentration and cyclical sector risk compared to diversified flexi-cap or large & midcap funds.
Sahifund View (Decisive Line):
A good theme, but not yet a proven fund — suitable only for investors taking a small SIP-based tactical exposure, not as a core portfolio holding.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors?
Consumption funds are suitable for investors:
• Seeking exposure in shares of consumer facing companies for high returns
• Aiming for long term wealth creation
• With a 5+ year investment horizon
• Who are at ease with the market’s ups and downs
Note:
• Invest only through SIP
Fund’s Investment Strategy:
The scheme seeks to provide long term capital appreciation from an actively managed portfolio of equity and equity related securities of companies engaged in consumption and consumption related sector or allied sectors.
Fund Manager:
1) Hitesh Das
Education: Mr. Das is a PGDM, M.Tech, B.Tech
Experience: Prior to joining Axis Mutual Fund, he has worked with Barclays Securities India Pvt. Ltd., Credit Suisse Securities (India) Pvt. Ltd., Ebusinessware (India) Pvt. Ltd., Yes Bank.
Investment Details
| Min. Investment (Rs) | 100 |
| Min. Addl Investment (Rs) | 100 |
| Min. SIP Investment (Rs) | 500 |
| Min. Withdrawal (Rs) | — |
| Min. No of Cheques | 6 |
| Min. Balance (Rs) | — |
| Lock-in Period | NA |
| Exit Load | For units in excess of 10% of the investment, 1% will be charged for redemption within 90 days |
Basic Details of Axis Consumption Fund
| Fund House | Axis Mutual Fund |
| Launch Date | 12-Sep-24 |
| Return Since Launch | -9.30% |
| Benchmark | NIFTY India Consumption TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets (Rs.) | 3,092 Cr |
| (As on 28-Feb-2026) | |
| Expense | 0.62% |
| (As on 28-Feb-2026) | |
| Risk Grade | — |
| Return Grade | — |
| Turnover | 38.00% |
Trailing Returns (%)
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| Axis Consumption Dir | -12.12 | 1.05 | -9.63 | -11.21 | -14.21 | 1.53 | — | — | — | — |
| BSE 500 TRI | -9.26 | 0.79 | -8.00 | -7.84 | -7.54 | 7.32 | — | — | — | — |
| Equity: Thematic-Consumption | -11.96 | 0.96 | -8.92 | -10.88 | -14.36 | 2.08 | — | — | — | — |
| Rank within category | 18 | 11 | 25 | 19 | 12 | 15 | — | — | — | — |
| Number of funds in category | 28 | 31 | 30 | 27 | 24 | 24 | 11 | 11 | 10 | 8 |
Peer Comparison of Axis Consumption Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| Axis Consumption Dir | Unrated | 1.53 | — | — | 0.62 | 3,092 | -9.30 | 1.00 (90) | 1Y 6M | 38.00 |
| Mirae Asset Great Consumer Dir | 4 star | 3.48 | 15.12 | 14.99 | 0.44 | 4,473 | 16.29 | 1.00 (365) | 13Y 2M | 48.00 |
| ICICI Pru Bharat Consumption Dir | 5 star | 2.44 | 14.58 | 14.53 | 1.11 | 3,093 | 13.71 | 1.00 (90) | 6Y 11M | 67.00 |
| Nippon India Consumption Dir | 4 star | 0.19 | 13.85 | 15.80 | 0.60 | 2,512 | 12.87 | 1.00 (30) | 13Y 2M | 41.00 |
| Baroda BNP Paribas India Consumption Dir | 4 star | 1.13 | 15.05 | 13.36 | 0.64 | 1,455 | 16.53 | 1.00 (365) | 7Y 6M | 64.00 |
Portfolio Analysis of Axis Consumption Fund
| No. of Stocks | 66 |
| Top 10 Stocks | 52.02% |
| Top 5 Stocks | 33.83% |
| Top 3 Sectors | 77.66% |
| Portfolio P/B Ratio | 7.70 |
| Portfolio P/E Ratio | 42.30 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 2,08,441 | 1,48,158 |
| Giant (%) | — | — |
| Large (%) | 82.96 | 64.53 |
| Mid (%) | 9.26 | 18.79 |
| Small (%) | 7.78 | 20.57 |
| Tiny (%) | — | — |
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
Apply Online: https://www.axismf.com/Online/Login OR https://www.axismf.com/mutual-funds
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