March 25, 2026
RA Jainee
Nippon India Consumption Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 188.19 |
| NAV Bonus (Rs.) | 188.19 |
| NAV IDCW (Rs.) | 46.09 |
| Min. Investment (Rs.) | 5,000 |
| Min. SIP Investment (Rs.) | 100 |
| Min. No of Cheques | 60 |
| Benchmark | NIFTY India Consumption TRI |
| AUM Rs. | 2,512 Cr |
| (As on 28-Feb-2026) | |
| Expense | 0.60% |
| 1 Year Return (%) | -7.45 |
| 3 Year Return (%) | 12.29 |
| 5 Year Return (%) | 14.48 |
| 10 Year Return (%) | 13.59 |
| Return Since Launch | 12.49% |
⚖️ Sahifund Review – Nippon India Consumption Fund ✔
PLUS: Stability, track record, cost efficiency
✓ This fund carries a long operating history, which gives investors more confidence than newly launched thematic funds.
✓ Its 5-year return of 14.48% and 7-year/10-year consistency show that the fund has delivered across longer cycles.
✓ It has been one of the stronger long-term performers in the consumption category, especially on 5-year ranking where it stands near the top.
✓ Expense ratio of 0.60% is fairly competitive for an actively managed sectoral/thematic fund.
✓ Portfolio has 41 stocks, which provides reasonable diversification within the consumption theme.
✓ Strong presence in established consumer names adds portfolio stability and SIP suitability for long-term thematic investors.
✓ Backed by Nippon India Mutual Fund, which improves fund house credibility and investor comfort.
MINUS: Large AUM, large-cap bias, momentum lag
⚖️ The biggest weak spot is recent momentum — the fund has delivered -7.45% in 1 year, which is disappointing even by thematic standards.
⚖️ It has underperformed both benchmark and some peers over the recent 1-year and 3-year period, reducing near-term confidence.
⚖️ The portfolio is heavily tilted toward large-cap consumer names, which can make upside slower during aggressive bull phases.
⚖️ Sector concentration is very high, with top 3 sectors at 87.07%, so diversification is limited outside the consumption story.
⚖️ Valuations look stretched with P/E of 40+ and P/B near 7, which can increase correction risk if earnings disappoint.
⚖️ As a thematic fund, it can remain out of favour for long periods, so investors must be ready for patience and volatility.
Sahifund View (Decisive Line):
A credible long-term consumption play, but recent underperformance means fresh investment is better done only through SIP and only as a small thematic allocation.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors?
Consumption funds are suitable for investors:
1. Seeking exposure in shares of consumer facing companies for high returns
2. Aiming for long term wealth creation
3. With a 5+ year investment horizon
4. Who are at ease with the market’s ups and downs
Note:
• Invest only through SIP
Fund’s Investment Strategy:
The scheme seeks long term capital appreciation by investing atleast 80% of its net assets in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand.
Fund Manager:
1) Kinjal Desai
Education: Ms. Desai has done B.A (Economics), MSc. (Economics) and has cleared CFA Level 1
Experience: She has been working with Nippon India Mutual Fund since year, 2012
Investment Details
| Min. Investment (Rs) | 5,000 |
| Min. Addl Investment (Rs) | 1,000 |
| Min. SIP Investment (Rs) | 100 |
| Min. Withdrawal (Rs) | 100 |
| Min. No of Cheques | 60 |
| Min. Balance (Rs) | 1 |
| Lock-in Period | NA |
| Exit Load | 1% for redemption within 30 days |
Basic Details of Nippon India Consumption Fund
| Fund House | Nippon India Mutual Fund |
| Launch Date | 1-Jan-13 |
| Return Since Launch | 12.49% |
| Benchmark | NIFTY India Consumption TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets | 2,512 Cr |
| (As on 28-Feb-2026) | |
| Expense | 0.60% |
| (As on 28-Feb-2026) | |
| Risk Grade | Below Average |
| Return Grade | Above Average |
| Turnover | 41.00% |
Nippon India Consumption Fund Returns
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| Nippon India Consumption Dir | -16.43 | -3.10 | -11.97 | -16.04 | -18.75 | -7.45 | 12.29 | 14.48 | 16.00 | 13.59 |
| BSE 500 TRI | -13.43 | -3.13 | -12.05 | -13.50 | -11.36 | -2.27 | 13.51 | 11.69 | 12.91 | 13.68 |
| Equity: Thematic-Consumption | -15.63 | -3.23 | -12.05 | -15.68 | -17.33 | -6.42 | 12.64 | 12.72 | 13.50 | 14.58 |
| Rank within category | 22 | 10 | 15 | 18 | 20 | 17 | 7 | 1 | 1 | 6 |
| Number of funds in category | 28 | 31 | 31 | 27 | 24 | 24 | 11 | 11 | 10 | 8 |
Peer Comparison of Nippon India Consumption Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| Nippon India Consumption Dir | 4 star | -7.45 | 12.29 | 14.48 | 0.60 | 2,512 | 12.49 | 1.00 (30) | 13Y 2M | 41.00 |
| Mirae Asset Great Consumer Dir | 4 star | -4.72 | 13.48 | 13.83 | 0.44 | 4,473 | 15.90 | 1.00 (365) | 13Y 2M | 48.00 |
| ICICI Pru Bharat Consumption Dir | 5 star | -5.50 | 12.77 | 13.41 | 1.11 | 3,093 | 13.01 | 1.00 (90) | 6Y 11M | 68.00 |
| Baroda BNP Paribas India Consumption Dir | 4 star | -6.94 | 13.28 | 12.29 | 0.64 | 1,455 | 15.84 | 1.00 (365) | 7Y 6M | 57.00 |
| ABSL Consumption Dir | 2 star | -4.99 | 12.24 | 11.91 | 0.78 | 6,184 | 15.31 | 1.00 (30) | 13Y 2M | 16.00 |
Portfolio Analysis of Nippon India Consumption Fund
| No. of Stocks | 41 |
| Top 10 Stocks | 51.15% |
| Top 5 Stocks | 32.53% |
| Top 3 Sectors | 87.07% |
| Portfolio P/B Ratio | 6.93 |
| Portfolio P/E Ratio | 40.06 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 152,829 | 148,158 |
| Giant (%) | — | — |
| Large (%) | 71.63 | 64.53 |
| Mid (%) | 16.94 | 18.79 |
| Small (%) | 11.44 | 20.57 |
| Tiny (%) | — | — |
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
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