March 23, 2026
RA Jainee
ICICI Prudential Bharat Consumption Fund
| Fund at a Glance | |
| NAV Growth (Rs.) | 24.00 |
| NAV Bonus (Rs.) | — |
| NAV IDCW (Rs.) | 15.40 |
| Min. Investment (Rs.) | 5,000 |
| Min. SIP Investment (Rs.) | 100 |
| Min. No of Cheques | 6 |
| Benchmark | NIFTY India Consumption TRI |
| AUM Rs. | 3,093 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.11% |
| 1 Year Return (%) | -1.11 |
| 3 Year Return (%) | 13.96 |
| 5 Year Return (%) | 14.11 |
| 10 Year Return (%) | — |
| Return Since Launch | 13.45% |
⚖️ Sahifund Review – ICICI Prudential Bharat Consumption Fund ✔
PLUS: Stability, track record, cost efficiency
• Strong category positioning with 5-star rating and consistent outperformance across 3Y (13.96%) and 5Y (14.11%) horizons
• Well-diversified portfolio (60+ stocks) across consumption themes like FMCG, retail, auto and discretionary
• Managed by experienced ICICI Prudential AMC with strong research-driven stock selection
• Balanced mix of large and mid/small caps provides stability with growth potential
• Consumption theme backed by structural drivers like rising income, urban demand and premiumisation
MINUS: Large AUM, large-cap bias, momentum lag
• Weak short-term performance (-1.11% 1Y) indicates temporary demand slowdown and momentum lag
• Higher expense ratio (1.11%) compared to peers impacts net returns
• Significant large-cap exposure (~66%) limits aggressive alpha generation
• Sector concentration risk (~74% in top sectors) makes fund sensitive to consumption cycles
• Portfolio turnover (68%) relatively high, indicating frequent portfolio reshuffling
Sahifund View (Decisive Line):
A high-quality consumption fund with strong long-term potential, but best suited for SIP investors who can ride out short-term volatility.
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| NFO Guidance |
What lies ahead? Below we decode returns consistency, portfolio concentration, peer positioning and risk profile in detail.
Suitable For Which Investors ?
Consumption funds are suitable for investors:
1. Seeking exposure in shares of consumer facing companies for high returns
2. Aiming for long term wealth creation
3. With a 5+ year investment horizon
4. Who are at ease with the market’s ups and downs
Note:
• Invest only through SIP
Fund’s Investment Strategy:
The scheme seeks to generate long-term capital appreciation by investing primarily in Equity and Equity related securities of companies engaged in consumption and consumption related activities or allied sectors.
Fund Manager:
1) Priyanka Khandelwal
Education: Ms. Khandelwal is Chartered Accountant and Company Secretary
Experience: She has been Working with ICICI Prudential Mutual Fund Since October 2014.
Investment Details
| Min. Investment (Rs) | 5,000 |
| Min. Addl Investment (Rs) | 1,000 |
| Min. SIP Investment (Rs) | 100 |
| Min. Withdrawal (Rs) | 1 |
| Min. No of Cheques | 6 |
| Min. Balance (Rs) | — |
| Lock-in Period | NA |
| Exit Load | 1% for redemption within 90 days |
Basic Details of ICICI Prudential Bharat Consumption Fund
| Fund House | ICICI Prudential Mutual Fund |
| Launch Date | 12-Apr-19 |
| Return Since Launch | 13.45% |
| Benchmark | NIFTY India Consumption TRI |
| Riskometer | Very High |
| Type | Open-ended |
| Assets Rs. | 3,093 Cr |
| (As on 28-Feb-2026) | |
| Expense | 1.11% |
| (As on 28-Feb-2026) | |
| Risk Grade | Low |
| Return Grade | Above Average |
| Turnover | 68.00% |
ICICI Bharat Consumption Fund returns
| Fund name | YTD | 1D | 1M | 3M | 6M | 1Y | 3Y | 5Y | 7Y | 10Y |
| ICICI Pru Bharat Consumption Dir | -13.01 | -2.91 | -8.81 | -12.28 | -15.73 | -1.11 | 13.96 | 14.11 | — | — |
| BSE 500 TRI | -11.09 | -3.13 | -8.93 | -10.38 | -9.57 | 2.31 | 14.45 | 12.47 | — | — |
| Equity: Thematic-Consumption | -13.36 | -3.05 | -9.16 | -12.90 | -15.94 | -2.26 | 13.71 | 13.49 | — | — |
| Rank within category | 9 | 7 | 8 | 7 | 13 | 11 | 5 | 5 | — | — |
| Number of funds in category | 28 | 31 | 31 | 27 | 24 | 24 | 11 | 11 | 10 | 8 |
Peer Comparison of ICICI Prudential Bharat Consumption Fund
| Rating | 1 Year Returns | 3 Year Returns | 5 Year Returns | Expense Ratio (%) | Net Assets (Rs Cr) | Return Since Launch (%) | Exit Load (Days) | Fund Age | Turnover (%) | |
| ICICI Pru Bharat Consumption Dir | 5 star | -1.11 | 13.96 | 14.11 | 1.11 | 3,093 | 13.45 | 1.00 (90) | 6Y 11M | 68.00 |
| Mirae Asset Great Consumer Dir | 4 star | -0.63 | 14.57 | 14.67 | 0.44 | 4,473 | 16.16 | 1.00 (365) | 13Y 2M | 48.00 |
| Nippon India Consumption Dir | 4 star | -3.77 | 13.08 | 15.14 | 0.60 | 2,512 | 12.69 | 1.00 (30) | 13Y 2M | 41.00 |
| Baroda BNP Paribas India Consumption Dir | 4 star | -3.01 | 14.34 | 13.01 | 0.64 | 1,455 | 16.24 | 1.00 (365) | 7Y 6M | 71.00 |
| ABSL Consumption Dir | 2 star | -0.66 | 13.36 | 12.77 | 0.78 | 6,184 | 15.56 | 1.00 (30) | 13Y 2M | 16.00 |
ICICI Prudential consumption fund portfolio
| No. of Stocks | 62 |
| Top 10 Stocks | 47.83% |
| Top 5 Stocks | 29.08% |
| Top 3 Sectors | 74.26% |
| Portfolio P/B Ratio | 6.34 |
| Portfolio P/E Ratio | 30.77 |
Portfolio Breakup
| Fund | Category | |
| Average Mkt Cap (Rs Cr) | 1,20,837 | 1,48,158 |
| Giant (%) | — | — |
| Large (%) | 66.62 | 64.53 |
| Mid (%) | 11.44 | 18.79 |
| Small (%) | 21.94 | 20.57 |
| Tiny (%) | — | — |
Disclaimer: Mutual fund investments are subject to market risks. Read all scheme related documents carefully
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